{"id":460,"date":"2024-07-08T05:49:20","date_gmt":"2024-07-08T05:49:20","guid":{"rendered":"https:\/\/the.2days.kr\/?p=460"},"modified":"2024-07-08T05:49:20","modified_gmt":"2024-07-08T05:49:20","slug":"%ec%95%a0%eb%93%9c%ec%84%bc%ec%8a%a4-%ea%b5%ac%ea%b8%80-%ec%95%a0%eb%84%90%eb%a6%ac%ed%8b%b1%ec%8a%a4-4ga4-%ec%86%8d%ec%84%b1-%ec%97%b0%ea%b2%b0%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/the.2days.kr\/?p=460","title":{"rendered":"\uc560\ub4dc\uc13c\uc2a4 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4) \uc18d\uc131 \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<div class=\"tt_article_useless_p_margin contents_style\">\n<p data-ke-size=\"size16\">\n  2023\ub144 7\uc6d4 1\uc77c\ubd80\ud130 \uc720\ub2c8\ubc84\uc124 \uc560\ub110\ub9ac\ud2f1\uc2a4(UA)\uac00 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4)\ub85c \uad50\uccb4\ub429\ub2c8\ub2e4. \uc774\ud6c4 \ud45c\uc900 \uc720\ub2c8\ubc84\uc124 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc18d\uc131\uc740 \ub354 \uc774\uc0c1 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uc9c0 \uc54a\uc73c\uba70 \uc560\ub4dc\uc13c\uc2a4 \ub370\uc774\ud130\ub97c \uacc4\uc18d \uc560\ub110\ub9ac\ud2f1\uc2a4\ub85c \uc804\uc1a1\ud558\ub824\uba74 \uc0c8\ub85c\uc6b4 GA4 \uc18d\uc131\uc744 \uc5f0\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n<p data-ke-size=\"size16\">\n  \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \uc560\ub4dc\uc13c\uc2a4 \uacc4\uc815\uc5d0 \ub300\ud55c \uad00\ub9ac\uc790 \uc561\uc138\uc2a4 \uad8c\ud55c \ubc0f \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc18d\uc131\uc758 \uc218\uc815 \uad8c\ud55c\uc744 \ubcf4\uc720\ud55c \uad6c\uae00 \uacc4\uc815 \uc560\ub4dc\uc13c\uc2a4 \ub85c\uadf8\uc778\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n  * \ud604\uc7ac \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uacc4\uc815 \ub610\ub294 \uad6c\uae00 \uc560\ub4dc\uc13c\uc2a4 \uacc4\uc815\uc774 \ud574\uc9c0\ub41c \uc0c1\ud0dc\uc5d0\uc11c \uc0c8 \uacc4\uc815\uc744 \uc5f0\uacb0\ud558\ub824\ub294 \uacbd\uc6b0, \ub2e4\ub978 \uacc4\uc815\uc744 \uc5f0\uacb0\ud558\uae30 \uc804\uc5d0 \ud574\uc9c0\ub41c \uacc4\uc815\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc5ec \ub9c1\ud06c\ub97c \uc0ad\uc81c\ud574\uc57c \ud569\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n<p data-ke-size=\"size16\">\n<figure class=\"imagegridblock\">\n<div class=\"image-container\">\n<span data-filename=\"1.jpg\" data-is-animation=\"false\" data-origin-height=\"698\" data-origin-width=\"293\" data-phocus=\"https:\/\/blog.kakaocdn.net\/dn\/G3ARy\/btslujETHUM\/JBsDKckmN9WuS9YSUp1KV0\/img.jpg\" data-url=\"https:\/\/blog.kakaocdn.net\/dn\/G3ARy\/btslujETHUM\/JBsDKckmN9WuS9YSUp1KV0\/img.jpg\" data-widthpercent=\"33.36\" style=\"width: 32.9752%; margin-right: 10px;\"><br \/>\n<img decoding=\"async\" onerror=\"this.onerror=null; this.src='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png'; this.srcset='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png';\" src=\"https:\/\/blog.kakaocdn.net\/dn\/G3ARy\/btslujETHUM\/JBsDKckmN9WuS9YSUp1KV0\/img.jpg\" srcset=\"https:\/\/img1.daumcdn.net\/thumb\/R1280x0\/?scode=mtistory2&amp;fname=https%3A%2F%2Fblog.kakaocdn.net%2Fdn%2FG3ARy%2FbtslujETHUM%2FJBsDKckmN9WuS9YSUp1KV0%2Fimg.jpg\"\/><br \/>\n<\/span><br \/>\n<span data-filename=\"2.jpg\" data-is-animation=\"false\" data-origin-height=\"328\" data-origin-width=\"275\" data-phocus=\"https:\/\/blog.kakaocdn.net\/dn\/BnmU3\/btsls7yeeXd\/6k2QezFlod7CAejoaVKt80\/img.jpg\" data-url=\"https:\/\/blog.kakaocdn.net\/dn\/BnmU3\/btsls7yeeXd\/6k2QezFlod7CAejoaVKt80\/img.jpg\" data-widthpercent=\"66.64\" style=\"width: 65.862%;\"><br \/>\n<img decoding=\"async\" onerror=\"this.onerror=null; this.src='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png'; this.srcset='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png';\" src=\"https:\/\/blog.kakaocdn.net\/dn\/BnmU3\/btsls7yeeXd\/6k2QezFlod7CAejoaVKt80\/img.jpg\" srcset=\"https:\/\/img1.daumcdn.net\/thumb\/R1280x0\/?scode=mtistory2&amp;fname=https%3A%2F%2Fblog.kakaocdn.net%2Fdn%2FBnmU3%2Fbtsls7yeeXd%2F6k2QezFlod7CAejoaVKt80%2Fimg.jpg\"\/><br \/>\n<\/span>\n<\/div><figcaption>\n    \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4 \uc18d\uc131 \uc560\ub4dc\uc13c\uc2a4\uc5d0 \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95<br \/>\n   <\/figcaption><\/figure>\n<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\uc26c\uc6b4 \ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/the.2days.kr\/?p=460\/#%EA%B5%AC%EA%B8%80_%EC%95%A0%EB%84%90%EB%A6%AC%ED%8B%B1%EC%8A%A4_4GA4_%EC%95%A0%EB%93%9C%EC%84%BC%EC%8A%A4%EC%97%90_%EC%97%B0%EA%B2%B0%ED%95%98%EA%B8%B0\" title=\"\n \n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4) \uc560\ub4dc\uc13c\uc2a4\uc5d0 \uc5f0\uacb0\ud558\uae30 \n   \n\">\n \n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4) \uc560\ub4dc\uc13c\uc2a4\uc5d0 \uc5f0\uacb0\ud558\uae30 \n   \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/the.2days.kr\/?p=460\/#%EA%B5%AC%EA%B8%80_%EC%95%A0%EB%84%90%EB%A6%AC%ED%8B%B1%EC%8A%A4_4GA4%EB%9E%80\" title=\"\n \n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4)\ub780? \n   \n \n \n\">\n \n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4)\ub780? \n   \n \n \n<\/a><\/li><\/ul><\/nav><\/div>\n<h3 data-ke-size=\"size23\"><span class=\"ez-toc-section\" id=\"%EA%B5%AC%EA%B8%80_%EC%95%A0%EB%84%90%EB%A6%AC%ED%8B%B1%EC%8A%A4_4GA4_%EC%95%A0%EB%93%9C%EC%84%BC%EC%8A%A4%EC%97%90_%EC%97%B0%EA%B2%B0%ED%95%98%EA%B8%B0\"><\/span>\n<b><br \/>\n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4) \uc560\ub4dc\uc13c\uc2a4\uc5d0 \uc5f0\uacb0\ud558\uae30<br \/>\n  <\/b><br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-ke-size=\"size16\">\n<b><br \/>\n   1.<br \/>\n  <\/b><br \/>\n  \uc6b0\uc120 \uc560\ub4dc\uc13c\uc2a4 \uacc4\uc815\uc5d0 \ub85c\uadf8\uc778 \ud6c4 \uc88c\uce21 \ud0ed\uc744 \ud074\ub9ad\ud558\uc5ec &#8216;\uacc4\uc815&#8217; &#8211; &#8216;\uc561\uc138\uc2a4 \ubc0f \uc2b9\uc778&#8217; &#8211; &#8216;Google \uc560\ub110\ub9ac\ud2f1\uc2a4 \ud1b5\ud569&#8217; \uba54\ub274\ub97c \ucc28\ub840\ub85c \ud074\ub9ad\ud558\uc5ec \ub4e4\uc5b4\uac11\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n  * \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc5f0\uacb0 \uad00\ub9ac \ud398\uc774\uc9c0\uc5d0\uc11c \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc5f0\uacb0, \uc0c8 \uc5f0\uacb0, \uae30\uc874 \uc5f0\uacb0 \uc0ad\uc81c \ub4f1\uc758 \uba54\ub274\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n<p data-ke-size=\"size16\">\n<p><figure class=\"imageblock alignCenter\" data-filename=\"3.jpg\" data-ke-mobilestyle=\"widthOrigin\" data-origin-height=\"610\" data-origin-width=\"831\">\n<span data-alt=\"\uc0c8 \ub9c1\ud06c \ud074\ub9ad\ud558\uae30\" data-phocus=\"https:\/\/blog.kakaocdn.net\/dn\/pGmbD\/btslvw4Uwyc\/EvUQWcz1UAiUgwiFmvplaK\/img.jpg\" data-url=\"https:\/\/blog.kakaocdn.net\/dn\/pGmbD\/btslvw4Uwyc\/EvUQWcz1UAiUgwiFmvplaK\/img.jpg\"><br \/>\n<img decoding=\"async\" data-filename=\"3.jpg\" data-origin-height=\"610\" data-origin-width=\"831\" onerror=\"this.onerror=null; this.src='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png'; this.srcset='\/\/t1.daumcdn.net\/tistory_admin\/static\/images\/no-image-v1.png';\" src=\"https:\/\/blog.kakaocdn.net\/dn\/pGmbD\/btslvw4Uwyc\/EvUQWcz1UAiUgwiFmvplaK\/img.jpg\" srcset=\"https:\/\/img1.daumcdn.net\/thumb\/R1280x0\/?scode=mtistory2&amp;fname=https%3A%2F%2Fblog.kakaocdn.net%2Fdn%2FpGmbD%2Fbtslvw4Uwyc%2FEvUQWcz1UAiUgwiFmvplaK%2Fimg.jpg\"\/><br \/>\n<\/span><figcaption>\n    \uc0c8 \ub9c1\ud06c \ud074\ub9ad\ud558\uae30<br \/>\n   <\/figcaption><\/figure>\n<\/p>\n<p data-ke-size=\"size16\">\n<b><br \/>\n   2.<br \/>\n  <\/b><br \/>\n  &#8216;\uc0c8 \ub9c1\ud06c&#8217;\ub97c \ud074\ub9ad \ud6c4 \ubaa9\ub85d\uc5d0 \ubcf4\uc774\ub294 \uc5f0\uacb0 \uc18d\uc131\uc744 \uc120\ud0dd\ud558\uc5ec \uc81c\ubaa9\uc744 \uadf8\ub300\ub85c \ub450\uace0 &#8216;\ub9c1\ud06c \ub9cc\ub4e4\uae30&#8217;\ub97c \ud074\ub9ad\ud569\ub2c8\ub2e4. \uc81c\ub300\ub85c \ucd94\uac00\uac00 \ub418\uc5c8\ub2e4\uba74 \ud574\ub2f9 \uc18d\uc131\uc774 \uc560\ub4dc\uc13c\uc2a4\uc5d0 \uc5f0\uacb0\uc774 \ub41c \uac83\uc785\ub2c8\ub2e4. \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uacc4\uc815\uc5d0 \ub370\uc774\ud130\uac00 \ud45c\uc2dc\ub418\uae30\uae4c\uc9c0 \ucd5c\ub300 24\uc2dc\uac04\uc774 \uc18c\uc694\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n <\/p>\n<p data-ke-size=\"size16\">\n<p data-ke-size=\"size16\">\n<h3 data-ke-size=\"size23\"><span class=\"ez-toc-section\" id=\"%EA%B5%AC%EA%B8%80_%EC%95%A0%EB%84%90%EB%A6%AC%ED%8B%B1%EC%8A%A4_4GA4%EB%9E%80\"><\/span>\n<b><br \/>\n   \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 4(GA4)\ub780?<br \/>\n  <\/b><br \/>\n<b><br \/>\n<\/b><br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-ke-size=\"size16\">\n  GA4\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc124\uc815, \uc608\uce21 \ub370\uc774\ud130, \uc9c1\uc811 \uc81c\ud488 \ub9c1\ud06c, \ub9de\ucda4\uc124\uc815 \uac00\ub2a5\ud55c \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud558\ub294 \ucc28\uc138\ub300 Google \uc560\ub110\ub9ac\ud2f1\uc2a4\uc785\ub2c8\ub2e4. GA4 \uc18d\uc131\uc740 \ub9cc\ub4e4\uc5b4\uc9c4 \ub0a0 \ub610\ub294 \ud0dc\uadf8\ub97c \uc9c0\uc815\ud55c \ub0a0\ubd80\ud130 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 2023\ub144 7\uc6d4 1\uc77c\uae4c\uc9c0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uae30\uc874 \uc18d\uc131\uc5d0\uc11c \uc774\uc804 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 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